Site guide
Site map
A guide to Jimmy Park’s portfolio and published articles.
Portfolio
- Home
An overview of video, web development, applied AI, and global Scouting work.
- Media Work
Video production and field photography with credited roles.
- Dev Work
Websites, practical tools, and AI-supported workflows.
- Lectures & Workshops
Teaching and workshop formats for media, AI, and Scouting communication.
- Global & Scouting
International Scouting roles, communication work, and collaboration.
- Contact
A direct way to share a project brief or role enquiry.
- Articles
Practical articles on media, web development, applied AI, and Scouting communication.
Articles
- Expertise Should Not Make People Feel Small
Good expertise does more than provide answers. It helps people understand their own problem, ask better questions, and take part in the decisions that shape the work.
- Media Before Message, Humans Before Media
Media can help people understand, remember, and connect. It can also expose, simplify, exploit, or harm them. Responsible media begins by asking not only what can be shown, but what showing it will do to the people involved.
- The Cost of Making Meaning: Why Good Video Needs More Than a Camera
A finished video is not created by a camera alone. It is created by people who understand an audience, shape a message, capture it with appropriate tools, refine it through editing, and deliver it through the right media channel.
- From Long-form to Short-form: Why Short Videos Became So Powerful
Short-form video did not become dominant simply because people stopped liking long stories. It became powerful because mobile platforms changed how people discover, choose, and continue watching content.
- From Speech to Video: How Messages Changed Medium
Human beings have always looked for better ways to carry meaning across time, distance, and attention. From speech and early marks to writing, photography, and video, each medium made some forms of communication easier while introducing new limitations.
- True AX Is Not a Collection of AI Tools: How Businesses Create Real AI Transformation
Real AI transformation is not about launching more tools. It creates shared workflows that let teams trust AI where appropriate, verify it where necessary, and focus on core work.
- If You Send It, You Own It: Why Human Review Matters for AI-Generated Work
AI can create fast drafts, but people remain accountable for what they send, publish, and approve. Learn why reviewing AI-generated work is essential.
- How to Divide Work Between Humans and AI: A Practical Guide to Better AI Collaboration
Learn how to decide what to delegate to AI and what people must own, so AI reduces work instead of creating more review and correction.
- AI Is a Genie That Only Hears What You Say: How Better Prompts Produce Better Results
Learn why AI output depends on the clarity of your request, and how context, constraints, and success criteria help you get better results from generative AI.